MY STORY
Hello! My name is Holly and I am a digital-first Marketing and Social Media professional with a passion for storytelling, cultural trends, and building meaningful online communities. With a background spanning integrated campaigns, influencer partnerships and content creation, I thrive at the intersection of creativity and strategy.
Currently, I work with the Sweaty Betty Foundation, where I lead social strategy and campaign execution across Instagram and LinkedIn, while collaborating with creative, PR and brand teams to bring powerful stories to life. Whether I’m curating visuals, giving on-set input, or creating behind-the-scenes assets, I love crafting content that connects.
My journey has taken me from social-first storytelling (one TikTok hit 2.4M views!) to brand campaigns, digital strategy and event activations. I’m as comfortable analysing post performance as I am writing copy, briefing influencers, or diving into trend research. Along the way, I’ve also nurtured niche digital communities; like my dog's account @koda.rex.weim, proving that passion-led content really does resonate.
I am confident that my experience and passion for social media and content creation will help up your social media game.
FEATURED SERVICES
📱Social media strategy & management
Experienced across TikTok, Instagram, LinkedIn, Facebook, YouTube & more
🎯Campaign planning & execution
From concept to delivery across digital, PR, influencer and in-person activations
✨ Viral & trend-led content creation
Delivered high-performing content, including TikTok videos with 2.4M+ views
🤝 Influencer engagement & UGC campaigns
Built authentic creator partnerships that align with brand goals
📈 Performance analytics & optimisation
Data-informed content strategy to drive reach, engagement and growth
🧠 Brand voice & storytelling
Skilled in crafting relatable, audience-first narratives across channels
🎥 Content curation & video production
Confident with video editing, short-form content, and behind-the-scenes capture
🧭 Cultural insight & trend spotting
Passionate about social listening and tapping into emerging digital culture
🛠 Creative Tools Proficiency
Canva, Adobe Creative Suite, Meta Suite, Lightroom, Snapseed & content schedulers
💡Website & UX collaboration
Provided design and UX feedback on campaign landing pages and digital content for stronger storytelling
Looking for something else?
Please reach out to me if you're looking for something not mentioned. I am eager to assist you, your vision and your business.
CONTACT ME
To work with me or ask questions, please email me at:
I look forward to hearing from you!